Internal communication is vital for the company’s success in the modern workplace. Whether you are training new hires, announcing company updates, or sharing the company’s vision, internal communications videos have emerged as one of the most powerful tools.
These videos are a great way to bridge the gap between employees and management and to create an emotional connection.
In this article, we will discuss why internal communication videos are essential, how they can be used, the potential risks and how to overcome the challenges.
Are Videos the Future of Internal Communications in the Workplace?
As organizations embrace new ways of working, they also increasingly recognize the importance of effective internal communication. In this context, videos are emerging as a must-use tool for creating engaging internal communications.
Videos are more engaging than written content and leave a lasting impact on the audience. They can bring the company’s vision, mission, and values to life, whether you work in the office or remotely.
What are the Advantages of Using Videos for Internal Communications?
Using internal communications videos has many advantages:
- Videos save time because they can convey information more quickly than written content.
- Videos are a more engaging form of content than written communication, which can lead to increased employee engagement.
- Videos can be shared across many channels, making them a versatile form of communication.
What are the Potential Risks of Using Videos for Internal Communications?
Like any form of communication, using videos comes with some potential risks.
Videos can be expensive and time-consuming, which may not be feasible for smaller companies.
Also, not everyone can access the hardware and software needed to watch videos, especially in remote locations.
However, that’s not the case if you start using RecordJoy as your go-to tool for creating internal communication videos.
RecordJoy is an online screen recording tool that has moderate pricing for the functionality that it provides. They also offer a 7-day trial, so you can decide if you want to jump on a premium plan.
The best part of the tool is that you don’t have to download anything since you can screen record a video directly from your browser so the hardware and software that you are using doesn’t really matter.
How to Overcome the Challenges of Video Communication?
To overcome video communication challenges, organizations can use short-form videos instead of longer ones, saving time and making it easier for employees to engage.
Videos can also be embedded into existing communication channels, such as emails or company intranet, to make them more accessible.
Finally, organizations can offer training and support to help employees get the most out of video communication.
Why Should Teams Record Internal Communications Videos?
Now that we’ve discussed how videos can be an effective tool for internal communications let’s explore the specific reasons why teams should use them.
How do Internal Communication Videos Help to Increase Employee Engagement?
Internal communication videos can increase employee engagement because they are more interactive and engaging. Videos capture the attention of the audience, keeping them engaged and focused. They also have the power to evoke emotions, making the content more memorable.
What are the Benefits of Using Videos as a Training Tool Within Your Company?
Using videos as a training tool can effectively educate employees about company policies, procedures, and job-specific tasks. Videos can also give employees visual examples of what is expected of them, making the training more engaging and memorable.
How Can Video Communications Improve the Efficiency and Effectiveness of a Company’s Culture?
Videos can help embed the company’s culture into the minds of employees by showing them how the company operates and what its values are.
By conveying this information through videos, employees will better understand how the company operates, which can lead to better collaboration and teamwork.
Use Cases of Internal Communication Videos for Your Employees in the Workplace
What Type of Video Content Can be Used for Internal Communications?
There are many different types of videos that can be used for internal communications, such as explainer videos, recruitment videos, onboarding videos, product demo videos, and employee training videos.
Each type of video has its own unique purpose, but they all work together to create a comprehensive internal communication strategy.
How to Swap Traditional Print Communications for Video Content?
To swap traditional print communications for video content, organizations need to invest in the technology and software needed to create and distribute videos. They also need to train employees to use the technology and incorporate it into their workflow.
What are Some Effective Internal Communication Video Ideas?
Some effective internal communication video ideas include messages from senior management, company updates, team member spotlights, and training videos. These videos should be engaging, informative, and relevant to the audience.
How to Use Videos to Welcome New Employees and Integrate them into the Company Culture?
Using videos to welcome new employees and integrate them into the company culture can be an effective way to help them feel like a part of the team. Videos can provide a personal touch, showing them the ropes and helping them get to know their new colleagues.
What are Some Internal Communication Channels that can be Improved Using Video Content?
Any communication channel can be improved using video content. For example, videos can be used to improve the effectiveness of team meetings, company intranet, and emails.
Internal Communications Video Examples
What are Some Successful Examples of Internal Communication Videos?
There are many examples of successful internal communication videos. Some examples include:
Google’s explainer video on how search works
Dropbox’s video on using their product
What are Some Best Practices for Creating Compelling Internal Communication Videos?
To create compelling internal communication videos, it’s important to keep them short and to the point. They should also be visually engaging with a clear message.
Whichever type of video is used, it should align with the company’s culture and values.
Extra Tips on Internal Communication Videos
How Can Videos Make Internal Communications More Fun and Engaging for Employees?
One of the best ways to make internal communications more engaging for employees is to use videos that tell stories. Stories can “humanize” the organization and make it more relatable. Videos can also inject a sense of humor into the communication, making it more fun and entertaining for employees.
How do you Ensure the Video Content Aligns with the Company’s Culture and Values?
To ensure that video content aligns with the company’s culture and values, it’s important to involve relevant stakeholders in the video production process. These stakeholders can provide input and feedback to ensure that the final product is in keeping with the company’s values and vision.
What are the Future Trends in Using Videos for Internal Communications?
The future of video for internal communications is likely to be influenced by advances in technology, such as the growing popularity of short form videos and the rise of video marketing. The key to success is to embrace these trends while fitting video into your internal communications strategy.
Start Recording Internal Communication Videos for Free Using RecordJoy
Using the RecordJoy Screen Recording Tool offers several advantages, making it an excellent choice for creating internal communication videos for businesses. Here are some of the key benefits:
- High-Quality Video: RecordJoy ensures that your screen recordings are of 720p high quality, providing clear visuals and a professional look to your videos.
- Convenient Cloud Storage: With RecordJoy, you don’t need to worry about downloading and managing large video files. The recorded videos are saved directly to RecordJoy’s servers, eliminating the need for local storage and ensuring easy accessibility from anywhere with an internet connection.
- Easy Video Trimming: RecordJoy simplifies the editing process by offering a user-friendly video trimming feature. You can easily remove unnecessary sections, ensuring your videos are concise and focused on the relevant content.
- Shareable Links with Password Protection: RecordJoy allows you to turn your videos into shareable links. This feature is particularly useful for internal communication within a business. You can share the link with your internal team and even assign a password to ensure that only specific departments or employees can access and view the video.
- Internal Communication Support: RecordJoy is specifically designed to facilitate internal communication within businesses. Whether you need to create training videos, instructional materials, project updates, or team presentations, RecordJoy provides a seamless platform for producing effective and engaging content for internal use.
By leveraging the advantages of RecordJoy’s high-quality video recording, cloud storage, easy trimming, shareable links with password protection, and focus on internal communication, businesses can enhance their internal communication strategies and foster effective collaboration among their teams.
What are you waiting for sign up today for a free RecordJoy account and start creating internal communication videos.