Product demo videos are essential for any brand showcasing its products or services. When utilized correctly, a product demo video can help potential customers understand the key features of a product and why it’s worth buying.
In this article, we’ll discuss how to create effective product demos that will help you convert leads into loyal customers.
What is a Product Demo Video?
A product demo video is a video that showcases a brand’s product or service in action. These videos typically demonstrate how the product works and what it can do.
A product demo video aims to provide potential customers with a clear picture of the product’s benefits and features in a way that’s easy to understand.
Benefits of Product Demo Videos
One of the main benefits of product demo videos is that they can help address potential customer’s pain points in using a particular product.
For example, if you’re selling a software product such as a language learning app, some potential customers may need help understanding the app’s functions or how to use it. A product demo video can help alleviate those fears and show them the app in action.
Additionally, product demo videos can help shorten the sales cycle and reduce the likelihood of returns or refunds by clearly understanding what the product does and how it works.
Types of Product Demo Videos
Brands can utilize several different types of product demo videos depending on their needs. These include:
- Demonstration video: This type of video shows the product in action and how it works.
- Video demo: This type of demo video can highlight a brand’s entire range of products in one video.
How to Make a Product Demo Video?
Step 1: Plan your Demo Video
Before you start recording your product demo video, it’s essential to plan out what you want to showcase. Your product video project brief should include the following:
- A verbal run-through of your product’s features.
- The key pain points your product addresses.
- How your products solve the problem.
- A clear call to action for viewers.
Describe the Product
Start by describing your product or service in detail. This includes the features that make it unique and why it stands out from competitors.
Provide a Solution
Next, show how your product solves a particular pain point or problem your target audience may have. For example, if you’re selling an app that helps you find rentals, you can show how it makes it easier for users to find accommodation while traveling.
Show How the Product Works
Once you’ve explained what your product does, showing it in action is essential. Use screen recording to create the demo, show users how it works, and highlight its key features.
Provide the Audience with a Clear Call-to-Action (CTA)
Finally, provide potential customers with a clear CTA that encourages them to take action. This could be signing up for a free trial, visiting your website, or purchasing your product.
Step 2: Record your Product or Service in Action using RecordJoy
RecordJoy is a free online screen recorder that can help you easily record your product or service in action.
RecordJoy is a great tool for creating product demo videos, as it allows you to record your screen and your face simultaneously. This can make your videos more engaging and provide a personal touch that resonates with potential customers.
Don’t be afraid to show your face during the screen recording process. This can help add a human element to your video, make it more relatable, and increase the chances of conversion.
Start by choosing the screen recording options based on your needs, then start recording your entire video in a single click.
Step 3: Edit Your Video using RecordJoy
Once you’ve recorded your product marketing video, it’s time to edit it so it’s polished and ready to share.
RecordJoy offers several editing features to help you create a professional-looking product demo video.
Trimming, Splitting, and Combining Clips
Use RecordJoy’s trimming, splitting, and combining functions to cut down on unnecessary footage and create a video that flows well.
Adding Text, Icons, Images, and Annotations
RecordJoy allows you to add text, icons, images, and annotations to your video to help highlight key features and benefits of your product.
Product Demo Video Examples
Ikea’s Augmented Reality App Video Demo
The augmented reality app demo video for IKEA is a great example. It shows how their app can be used to virtually place furniture in your home to help make buying decisions easier, which is a great selling point to try and get users to buy stuff in their store.
HubSpot’s Demo Video
HubSpot’s product demo video is also an excellent example of creating a product demo that focuses on a product’s key features and benefits.
Tips on Creating Your Product Demo Video
Creating a Product Demo for Your Brand
To create a product demo video for your brand, use your project brief to plan out what you want to showcase, and record your video using a tool like RecordJoy.
Highlighting the Product’s Features
When creating your product demo video, focus on your product’s key features and benefits. Highlighting these will help potential customers understand what differentiates your product from competitors.
Focusing on the Product or Service
Finally, make sure your product or service is the focus of your product demo video. Avoid adding too much visual clutter or brand elements, as this can detract from the core message of your great demo video.
How to Market Your Product Demo Video
Product demo videos can be very effective in your sales process for reaching potential customers who may not be familiar with your brand.
Use SEO strategies to optimize your video and content for relevant keywords for your website to rank organically in search results.
Also, don’t forget to promote it on social media to engage your existing audience and potentially reach new people who are interested in your product.
Final Thoughts on Creating Effective Product Demo Videos
Whether you’re launching a new product or looking to optimize your marketing efforts, product demo videos are an excellent way to increase conversions and drive sales.
Use the tips and techniques outlined in this article to create effective product demo videos to help you achieve your marketing goals.